Here at Pink we love, love, love typography! Not only is it a pretty cool way to spruce up your marketing materials, but selecting the right typeface can speak volumes about your brand. When it comes to typography, designers have explored all sorts of creative avenues in order to create typefaces that break the traditional conventions of typographic communication. So we thought we would share some of these typographic experiments with you for your inspiration!
Flower Power
First up on our list is the typography series ‘My Garden’ by graphic designer Petra Blahova. Petra was on her way home from work when she quite literally ‘stopped to smell the roses’ and became inspired by her surroundings. By freezing flowers and fruit into alphabetical ice cubes, Petra produced this stunning typography design and truly demonstrated how creative inspiration is all around us.
Staying with the botanical theme, next up is this prickly-penned typographical series by Vladimir Koncar. Forming part of his wider typography project ‘Diary Type,’ this creation is well worth the hours he probably spent afterwards extracting cactus needles from his fingers! Visit his website to take a look at some of his other typography creations.
Taking Typography to New Heights
This example is not one for those who suffer from vertigo! Digital designer Benedikt Gross and geographer Joey Lee used satellite imagery to identify alphabet shapes on the earth’s surface. Then using these images they developed a typeface called ‘Aerial Bold’ (heh-heh we see what they did there…). Check out their Kickstarter page to find out more about their project.
Foodie Fonts
How do you like your eggs in the morning? Alphabetised please! This creation comes from Handmade Fonts who used 1,000 eggs, ten pans and one bottle of oil to demonstrate just how creative and eggs-perimental (sorry I couldn’t help myself!) you can be with typography.
These next bright and colourful typography designs come from typographic illustrator and graphic designer Becca Clason. We love their decorativeness and the way the food items she has used reflect the words. For example the use of candy corns, a popular Halloween treat in the US, to spell out the word Boo. We also think arranging the sweets so that the letters are created in the negative space is just delightful!
Of course, our list would not be complete without an example of how these typographic creations can be used to create eye-catching marketing materials and support your branding efforts. And that’s exactly what we did for our friends over at UBM Food ingredients (read the full case study here). We scanned and shaped over 61 ingredients to create typographic designs for their flyers, brochures and website. Not only was the use of ingredients pretty apt for their market, but we also think it made their marketing communications really stand out!
What do you think of these typographic creations? Have you seen any others that you like? We’d love to hear from you, so share your opinions and comments with us in the section below!
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